Xmas greetings gifs

We ended the year on a festive note, creating and animating a set of gifs perfect for sending best thoughts to colleagues and friends from all over the world.

Festivities
In order to provide this kind of magic at scale, we joined forces with our sister studio Algo: illo covered the visual side, while Algo flexed its animation and automation muscles. We tried to cover as many holidays (and languages) as possible, from Diwali to Thanksgiving, Christmas, the Chinese New Year and many others, meeting the needs of employees of various nationalities, religions and cultures.
We explored a warm, saturated color palette, adding grain for depth and that extra-fuzzy feeling, and everything took the shape of personalized animated virtual cards to share and spread all those good energies. Some automated fairy dust might’ve been used in the process ;)
New year!
ferreroXmas_Present
Present
ferreroXmas_Mistletoe
Mistletoe
Diwali
Gifts
ferreroXmas_Celebration
Celebration
ferreroXmas_Experience
Experience
Thanksgiving

Credits — Creative Driection Ilenia Notarangelo + Art Direction Cristina Pasquale + Illustration Sofia Buti + Animation Lead Laurentiu Lunic + Animation David Cubitt