Playful shapes in-store demos

Simple shapes and fluid movement, along with an imaginative use of empty space helped express the concepts, adding a touch of playful elegance to the product’s functionalities.
Since there was no voiceover or a script that would add to the story, we relied heavily on the power of visuals so as to convey the major switch 5G technology would be, from the speed to the smooth and constant flow.

The creative process reflected this with a day-to-day approach, gradual reviews and input exchange with the agencies that kept the collaborative spirit alive and kicking. We explored various style directions, from outline to gradients, all the way to full color - the final choice.
Both illustration and animation were developing at the same time in what was almost a constant flow of fast paced creative work.