Bricsys Brand video
Going from small to big, and from 2D to 3D in a video campaign that explores the world of CAD software.
We created teams of small, dynamic characters, placing them in various work and corporate environments so as to better represent the various professions the videos addressed. Using anthropomorphic, regular shapes we gave the characters an adult look, matching them with the primary colours that made up the palette for this project. Grain added substance to a world largely made out of simplified interfaces and detailed tools.
Representing a 3D software using a 2D visual language was an interesting design challenge for this series, and occasionally we opted for flat animation scenes that would develop into 3D, without using anything other than the good old After Effects software.
Credits — Creative Director Ilenia Notarangelo + Copywriter Luca Gonnelli + Illustration Lead Arianna Cristiano + Illustration Anna Derevyanko + Animation Laurentiu Lunic & David Cubitt + Sound Design Carla Gioia