CTIA 5G Spectrum
Technology that strikes the right cord: a musical in motion design to better understand how 5G works.
We built our characters, the grandpa and his niece, going out of our comfort zone and more into a cartoon style character design. We used plenty of details to emphasize personality and make the two characters memorable.
The many moments featuring the two characters were counterbalanced by scenes in which geometry and lively digital representations took the center stage, in illo style.
We also had fun creating the elements of a future world, with self-driving cars, ice cream drones and details that would illustrate technology in a playful way.
A key scene is the one in which we imagined artificial intelligence, where futuristic and geometric elements intertwine and interact with a … sheep. This one goes for all the “Do androids dream of electric sheep” fans out there.
Credits — Motion Design Studio illo.tv — Creative Direction Ilenia Notarangelo + Storyboard Ilenia Notarangelo & Cristina Pasquale + Art Direction & Illustration Cristina Pasquale + Animation Laurentiu Lunic, Miriam Palopoli, Dave Cubitt + Client CTIA — Creative Director Melissa Gallant + Production Company The Human Expansion Co. — Director & Copywriter David G. Stone + Sound & Music You Too Can Woo + Composer David Perlick-Molinari + Songwriters David Perlick-Molinari & Eric “Doc” Mendelsohn