Subito Illustration system

Subito is one of Italy's largest second-hand marketplaces, a platform built around the idea of giving new life to what already exists. They asked us to design a system of spot illustrations mapped across the customer journey and built to flex between the main marketplace and Subito Motori, the dedicated channel for cars and motorbikes. The system counts 40 spot illustrations, 10 of them animated, plus a logo animation, all designed to fit a defined space inside the app's UI: a square frame we couldn't cross. Inside that frame, we decided to make the object the protagonist. Different items crafted with enough detail to be recognised at a glance, but never literal: each one carries a quiet conceptual twist. We opted for a quiet form of realism: clean and precise in execution, more metaphorical and snappy in concept. Sharp shadows give objects weight and dimension, while white does the architectural work, suggesting buildings, streets and depth without ever drawing them. Objects stop being thumbnails and start being signposts: small, recognisable, quietly guiding people through the marketplace.