Founded by Ilenia Notarangelo & Luca Gonnelli in 2012, illo is a world-class design studio operating from beautiful Turin, Italy. We are a very diverse team of 13 people of different nationalities, educational backgrounds and we are, proudly, gender-balanced. Pizza, respect and love for design & technology are the things that tie us together.
Since the very beginning of illo (when the studio was incomprehensibly called ilenoliukgo and our HQ was a small kitchen), our purpose was to provide a bold design perspective to the world of innovation, on a global scale. We started working for micro-startups, and we are now happy to include some of the biggest digital brands on earth among our clients (it didn't happen overnight).
Our design DNA takes its cues from some of the greatest Italian designers (the likes of Munari, Sottsass & Vignelli) and feeds on contemporary illustration and the international animation scene. We also like to compare our work to another great Italian symbol: Pizza Margherita, because it’s simple, iconic & has a limited color palette! Just like we aim to shape our projects.
- Motion design
- Website visuals
- Art Direction
- AR Filters
- Set design
- Video mapping
- Gifs (/jifs/)
- Automated video
- Design systems
We also founded the studio to create a place we would be happy to work in. Building and shaping our own studio culture is something that makes the whole team proud and it’s one of the main reasons why talents want to join us. We eat together (with lunch & snacks courtesy of the studio), we have weekly creative talks — where everyone has the opportunity to present a creative topic, unrelated to our studio work.
We go for annual creative retreats around the world to foster our design-thinking (and have fun at conferences, in pools or on camels). And every other year we organize crazy brillo parties ("brillo" in Italian means both “I sparkle” and “I am slightly drunk”, the perfect combo for a festive mood). In short, we aim to create the kind of environment that inspires people to give, and feel, their best.
Talks & Interviews
During the years, we had the chance to talk in front of international audiences at some of our favorite design & motion conferences about what inspires us, how we work & about algo.tv, our data-driven studio led by a robot.
Generally, we love to share our perspective on motion design, innovation in the creative industry and equality in the workplace. Get in touch with email@example.com if you want us to participate in a workshop or in a talk!
Here’s where we’ve been telling our stories so far:
Our super team
We are a team of 13, including designers, animators, coders & business-oriented creatives. Together, we are the illoers.
We're all quite multidisciplinary and like to get our hands dirty. And when it comes to set design pre-production, this is quite literal. We don’t have fixed teams. Instead we put together the best possible crew for every project, adapting to its specific needs. This also means that we like to move around a bit, so every 2–3 weeks we swap our desks according to the projects’ requirements. Over time, this leads to less routine & more shared work with the entire team.
- Design team
- Business team
- Animation team
- Algo team
Ilenia Notarangelo — Partner & Creative Director
Luca Gonnelli — Partner & Clients Director
Cristina Pasquale — Art Director
Ani Karamanukyan — Studio Manager
Matteo Ruffinengo — Motion Engineer
Laurentiu Lunic — Animation Lead
Arianna Cristiano — Illustration Lead
Nima Farzaneh — Data Scientist
David Cubitt — Motion Designer
Giovanna Crise — Brand Developer
Sofia Buti — Illustrator
Emilia Barbu — Copywriter
Daniel Ceballos — Designer jr
Pinguino — Receptionist