Vibram Video campaign
For the "Repair if you care" campaign, we created a mixed-technique motion design video for Vibram, combining bold internet culture-inspired designs with with footage of exceptional craftsmanship.
![Vibram — vimeo](https://admin.illo.tv/storage/uploads/2024/07/18/66991f6354f16_SC_01_prova_portfolio_3.gif)
![Vibram — conscious future](https://admin.illo.tv/storage/uploads/2024/07/17/6697d0b6f029dconscious-future-min.jpg)
![Vibram — next takeoff](https://admin.illo.tv/storage/uploads/2024/07/17/66979b8fa039bnext-takeoff-min.jpg)
![Vibram — spectrum](https://admin.illo.tv/storage/uploads/2024/07/17/66979c01b4e27spectrum-min.jpg)
![Vibram — fiorellini](https://admin.illo.tv/storage/uploads/2024/07/18/669921416c2edfiorellini_5.gif)
We chose GT Sectra Display by Grilli Type as the main font for our video for a specific reason: its character design combines calligraphic elements with the precision of a scalpel knife, which reminds us of one of the tools used by cobblers. The typography interacts with the footage through parallax effects and repeated words, drawing viewers into the scene. Inspired by the shape of Vibram's logo, we decided to incorporate their iconic elongated octagon into the video scenes as a mask or graphic element. This allowed us to subtly showcase and integrate the logo, making it expressive, and, most importantly, making the video extremely ownable by the brand.
![Vibram — font](https://admin.illo.tv/storage/uploads/2024/07/18/669924b56904afont_1.gif)
![Vibram — skillful](https://admin.illo.tv/storage/uploads/2024/07/17/66979f825907askillful-min.jpg)
![Vibram — close up 1](https://admin.illo.tv/storage/uploads/2024/07/18/6699252e936feclose-up1.jpg)
![Vibram — close up 2](https://admin.illo.tv/storage/uploads/2024/07/17/6697a1fc719bbclose-up2-min.jpg)
![Vibram — color palette](https://admin.illo.tv/storage/uploads/2024/07/17/6697a2518ed47Colors.jpg)
![Vibram — icons](https://admin.illo.tv/storage/uploads/2024/07/17/6697c2e6907e5icons.jpg)
![Vibram — mini careful](https://admin.illo.tv/storage/uploads/2024/07/17/6697c2fde0d7emini-careful.jpg)
![Vibram — ambition](https://admin.illo.tv/storage/uploads/2024/07/18/66992085bcb6fambition_2-min.jpg)
Our deliverables included 4 different formats, including an ultra-wide 21:9 aspect ratio. Starting with primarily horizontal videos, we mastered After Effects' AI features, which intelligently filled in any missing footage. Curious about our process? Explore our Behance project to see the steps that allowed us to recreate missing parts of the footage.
![Vibram — end](https://admin.illo.tv/storage/uploads/2024/07/18/6699378254a57end.gif)
Credits — Creative Direction Ilenia Notarangelo + Art Direction Arianna Cristiano + Motion Lead Valerio Di Mario + Illustration Arianna Cristiano, Jiaqi Wang & Andrea Vago + Animation Valerio Di Mario, Matteo Ruffinengo & Andreas Maris + Producer Daniel Ceballos + Sound Design Fabrizio Martini + Portfolio Case Study Giovanna Crise + Footage Francesco Zaia e Diana Borinato