Vibram Video campaign

We're excited to present our latest project, a video campaign helping Vibram promote sustainable actions, in particular — resoling your shoes instead of buying new ones. Our goal was to raise awareness about the possibility of repairing shoes by accessing a network of skilled cobblers that you can find through an interactive map. The approach we chose is based on two main pillars: the brand’s heritage and bold internet culture. We celebrated traditional craftsmanship through cobblers, while embracing the audacious and playful spirit of online communities. To visually represent these two concepts, our art direction focused on a video that blends illustrated visuals and graphic elements integrated into footage of cobblers and sports performances. The illustrated part serves a dual purpose: creating imaginary worlds that could express abstract concepts like 'conscious nature' and enhancing the scenes to highlight sports performances and cobbler techniques. Last but not least, the chosen footage aligns with Vibram's sustainability principles, as it was recycled from old campaigns, giving it new life.