Nature.org Forces of nature

For this new chapter in our ongoing collaboration with The Nature Conservancy, we worked on Forces of Nature — a poetic short narrated by Amanda Gorman, celebrating the strength and creativity of women driving climate action. We wanted the visuals to feel alive and connected to the natural world. The palette draws from The Nature Conservancy’s signature colors — deep greens, warm neutrals, ocean blues — and becomes a reflection of balance between people and planet. To bring warmth and texture, we layered organic textures and soft gradients, giving the video a tactile, human feel. We thought the motion as a flow — smooth transitions, linear rhythms, and compositions that echo natural patterns. The typography and pacing stay minimal and elegant, designed to support Amanda’s words: powerful, intimate, and full of emotion. Every choice — from timing to transitions — was made to let the message breathe and resonate. A special cut of the video was showcased on giant screens in Seoul as part of Afterglow Seoul, a public exhibition curated by Innovation Art that transforms commercial advertising spaces into open-air art galleries.