Hologram Motion design

We brought Hologram’s vision to life, depicting a future of connected devices through motion design, vibrant gradients and collage elements, all in dark mode environment.

Hologram - vimeo
We were excited to work with Hologram and bring their vision of a connected future (and present!) to life for their participation in the Mobile World Congress in Barcelona. Their innovative product provides over the air redundant coverage & updates to IoT devices spanning more than 470 networks in over 200 countries. In order to showcase this game changing product, we designed a motion graphics video with a sleek, contemporary Web3 look. Style wise, the project was built in dark mode, with vibrant gradients and rich, colourful visuals standing out against the backdrop. Taking our project Introspectabilia as a reference, we mixed 3D with 2D graphics and introduced collage elements to better represent the various industries Hologram works with. The challenge was to combine these various design elements together in a cohesive, yet unexpected way, and create a distinctive, memorable look for the product. In order to achieve this and better express the lag vs redundancy concepts, along with the ever changing connectivity landscape, we created an animated grid and focused on a flexible and malleable typography, to reinforce the adaptability feature.
Different industries
Hologram - Card
Hyper SIM
Hologram - Tunnel
Hologram - Conference
WMC 2023
Hologram - Waves
Hologram - shapes
Hologram - Final

Credits — Credits — Creative Direction Ilenia Notarangelo + Art Direction & Design Lead Arianna Cristiano + Animation Lead Valerio Di Mario + Design Andrea Vago + Animation Fabio Orlando + Copywriting Emilia Barbu + Producer Daniel Ceballos + Portfolio Giovanna Crise + Sound Design Fabrizio Martini