Secret Client Motion system

We worked for a global technology leader (the name of which we cannot reveal due to NDA reasons, but feel free to take a guess) that provides networking and communications solutions for enterprises, service providers, and government organizations. The client's products and services are designed to help customers build highly secure, intelligent networks that are resilient, efficient and cost-effective. We had the opportunity to create a motion language for them, with the aim of representing some of the iconic pillars of their services: scale, growth, security, networking and collaboration. The core idea of this project was to convey complex concepts through simple, yet meaningful systems of animated shapes. While we usually have a solid and grid-proof approach in designing UI elements like icons, in general we keep a more open and fluid style when we approach hero visuals. This time, however, our approach had to strike the right balance between these two directions, as we were developing a motion-driven visual system. Our tech client had a very specific request: creating a motion language that was at the same time built on a grid, modular and very consistent in terms of shapes, colours and outlines – all this while keeping variability, visual interest and a warm roundedness to some of the design features.