Doordash Motion design

Inspired by the theme “design connects” and the idea of “connecting dots”, we developed an abstract, conceptual visual narrative that reflects the collective nature of the design process.We had fun playing with DoorDash’s vibrant color palette, which naturally aligns with the Illo aesthetics, and crafted a thoughtful motion design approach using flowing lines and expressive typography. The overall abstract and conceptual feel of the video is grounded by DoorDash’s beautiful brand photography, reinforcing a strong brand identity. Inspired by the theme “design connects / connecting dots”, we developed both the script and visual storytelling to serve as a design manifesto for the DoorDash Design team—and perhaps even beyond. This video doesn’t just tell what they do—it shows how deeply they care: about craft, about solving real human problems, and about building experiences that support the local economy. We also chose to create a collective narrative, using multiple voices that complete each other’s sentences—emphasizing the collaborative nature of the design process and the power of collaborative design.