Nubank Illustration system

As part of Nubank’s global rebrand, we were asked by their team in collaboration with the Brazilian agency Polar.Ltda, to turn one of their core values—transparency—into a visual language. When it comes to money, clarity matters. So we built a system that makes things feel open, intuitive, and easy to navigate. The language unfolds on multiple levels. At its core lies the in-app illustration system: a set of simply designed and animated elements that guide the user experience while making it more engaging and delightful. All animations were crafted in Rive, ensuring seamless integration within the Nubank app. We challenged Rive’s limits to create animations with a subtle sense of three-dimensionality—achieved through transparency, motion, and completing a sleek, minimal UI design. Building on this foundation, we developed a richer, more storytelling-driven visual language for Nubank’s editorial content. Transparency remains a central theme, elevated through the refined use of gradients and human presence, bringing warmth and tangibility to the experience. For broader communication formats—like billboards and OOH—we translated the transparency concept into the 3D realm, crafting stylized, glassy coins and geometric forms. Every detail—from composition to layering—was designed to embody transparency. It’s more than a visual style: it’s a narrative principle. A way to guide users, highlight messages, and make even complex topics feel simple and approachable.