At your door Motion 2D + 3D
A studio exploration mixing 2D & 3D in a very unique illustration, motion language and interactive skeuomorphic icons for a project in the food delivery industry.
This project was born in unusual circumstances — a quick setup of a team with different expertises in order to kick things off very quickly on a project with a hard deadline — what had looked like a huge challenge in the briefing phase started heading into a safe and secure direction until… it stopped. It happens. The event for which we were creating this motion design piece was postponed, so we ended up having some beautiful styleframes mixing 2D, 3D, funky vibes and vibrant colors and no deadline. We turned it into a studio exploration, with the aim of finding a very unique style (aka a style difficult to replicate with an AI prompt - at least for now, this was written in June 2025 :p).
The core creative idea was to work with an extended team and create a sort of stylistically cadavre esquis. Layer after layer each team member was adding a bit of their perspective, but also trying to keep a consistent overall direction that could make sense and could be fun to explore. A bold mix of flat vectors and soft-touch 3D, with added textures that break the perfection of digital. Saturated colors, stylized forms, expressive characters and theatrical poses — the visual language feels fresh, pop, and deliberately unpolished. Imagine character designers, graphic designers, and 3D artists sitting at the same table, telling a story about food and movement. By adding texture and imperfections, we pushed against the polished feel of 3D — aiming for something more expressive, crafted, and alive. A colorful story that captures the simple act of a delivery service, and the creative energy of a great team work! But we didn’t stop there. As part of this exploration, we realised that some of the assets we created had a very cute “icon” look if extrapolated from the context. So we got our R&D team involved to experiment with skeuomorphic icons using Spline. We had two main goals: testing new tools and evaluating solutions that could potentially be integrated into real digital products (both websites and apps). You can check out the full set here or test the ones down below!
The core creative idea was to work with an extended team and create a sort of stylistically cadavre esquis. Layer after layer each team member was adding a bit of their perspective, but also trying to keep a consistent overall direction that could make sense and could be fun to explore. A bold mix of flat vectors and soft-touch 3D, with added textures that break the perfection of digital. Saturated colors, stylized forms, expressive characters and theatrical poses — the visual language feels fresh, pop, and deliberately unpolished. Imagine character designers, graphic designers, and 3D artists sitting at the same table, telling a story about food and movement. By adding texture and imperfections, we pushed against the polished feel of 3D — aiming for something more expressive, crafted, and alive. A colorful story that captures the simple act of a delivery service, and the creative energy of a great team work! But we didn’t stop there. As part of this exploration, we realised that some of the assets we created had a very cute “icon” look if extrapolated from the context. So we got our R&D team involved to experiment with skeuomorphic icons using Spline. We had two main goals: testing new tools and evaluating solutions that could potentially be integrated into real digital products (both websites and apps). You can check out the full set here or test the ones down below!
