Techtalia Conference branding

Every year, Techtalia provides top leaders in the industry with an annual event that serves as an inspirational break – a place to learn, enjoy, and recharge. And one of the unique aspects of Techtalia is its ever-changing location. This year, they took their tech conference to the captivating city of Venice. Our task was to capture the essence of Venice and seamlessly intertwine it with the world of technology. We designed the promo video in two different ratios, designed for optimal sharing on all social media platforms and to reach the optimal audience for the event. Additionally, we produced videos for the 12 talks and speeches sharing titles, speakers and all the important info. Our approach combined typography and symbols, including 15 carefully chosen symbols representing Venice's unique elements, such as bridges and water, as well as tech-related symbols like connectivity and AI. The vibrant colors of Venice and Burano's buildings inspired our color palette. The motion identity was brought to life through typography, shapes, and a bold use of high-contrast colors. This dynamic combination not only made for stunning visuals but also seamlessly integrated the essence of Venice into our tech-centric event. Motion and shapes weren't confined to the digital realm; they spilled into the physical world, creating a cohesive experience.