Techtalia Conference branding
We created the motion identity of Techtalia mixing typography and symbols blending the world of technology with the enchanting backdrop of Venice.
![Techtalia — first](https://admin.illo.tv/storage/uploads/2024/02/12/65ca39db7e791pic-2.jpg)
Check it on — Insta Post n° 927
![Techtalia — tot](https://admin.illo.tv/storage/uploads/2024/01/11/659fb7274094atot-min.jpg)
![Techtalia — titles](https://admin.illo.tv/storage/uploads/2023/11/03/654506b528fe5image-60.jpg)
![Techtalia vimeo](https://admin.illo.tv/storage/uploads/2024/02/12/65ca3b07e0f28vimeo.jpg)
We curated 15 symbols to represent the elements that define Venice like the intricate bridges, the flowing water, and the architectural marvels, alongside tech-centric symbols representing connectivity, artificial intelligence, and more. We also get the inspiration for the color palette from the vibrant buildings in Venice and the nearby Burano. To create a diverse but consistent style the different colors were combined differently for every panel video.
![Techtalia — color palette](https://admin.illo.tv/storage/uploads/2024/02/12/65ca3f7279d8eColor-palette.jpg)
We also extended the identity to a wide array of applications presented into the event's identity, ensuring a consistent and immersive experience for all attendees.
![Techtalia — Posterino](https://admin.illo.tv/storage/uploads/2023/11/03/65451a119773fMM_UrbanPoster_UP-A-04-min.jpg)
Credits — Creative Direction Ilenia Notarangelo + Design & Animation Giovanna Crise