Sphere Motion design
We created a video explainer blending characters, environments and abstract elements for Sphere, a new insurance app.
Perceptolab asked us to create a video explaining their innovative white-label modular system for the digitalization of insurance service. We started building from a clear, business-oriented language with practical inputs that could talk directly to our target: innovation managers and insurance groups. The brand color palette served us as the perfect starting point to create and develop gradients that would help conceptualize the VR environment of the app. We mixed abstract & figurative scenes to recreate the physical world and the virtual one registered by the app itself, in a puzzle of geometrical shapes, elegantly entwined. Drawing inspiration from the logo pattern, we decided to insert the signature Sphere red dots in the conceptual scenes, adding a final touch to highlight the process behind this innovative system.
Check it on — Behance Motion Graphics & After Effects bedge
Credits — Creative Direction Cristina Pasquale + Illustration Lead Arianna Cristiano + Illustration Silviu Chirac + Animation Lead Laurentiu Lunic + Animation David Cubitt + Copywriting Emilia Barbu