We challenged ourselves to create our very first 3d mini-film for our talk at Forward Festival in Hamburg.
Our natural artistic language is still 2D, so one of the main challenges has been starting from 2D and coming up with a three dimensional physicality that can work both for design and animation. In our very visually-synthetic style, we tend to use abstraction, masks and continuous matching lines that really work well in 2D — but in 3D you can’t cheat with perspective views. Another challenge for a studio so focused on color choices like ours is how 3D is not only about color, but also about textures and materials — so we had to develop the right sensibility to create something in line with our aesthetics.
We also had fun thinking about the possible applications of this animation visualizing it as part of a boarding screen or in some posters and Instagram stories.
We had the chance to present this project at Forward Festival in Hamburg on July, 2nd. We'll share here some photos of the event soon!
Credits — Creative Direction Ilenia Notarangelo + Design & 3D Modelling Sofia Buti + 3D Design & Animation Matteo Ruffinengo + 2D Animation Lead Laurentiu Lunic + 2D Animation David Cubitt + Sound Design Fabrizio Martini