Boolean Set Design
A video for people about to change their lives - our live action for Boolean mixes elements of UI with the genuine experience of learning how to code from scratch.
Crafting an emotional journey for the potential Boolean user, we created a live action video that follows the challenging, and rewarding road a Booleaner must take in order to complete the transformation into a pro developer. Focusing on the community aspects, we reinforced the brand’s colour palette and highlighted both the fun and difficult key moments that accompany this 6 month process. From details like the paper plane crossing through the split-screens all the way to the 90s style GIFS or the extreme hairstyle choices, we followed the ups and downs of learning a new, engaging skill.
Credits — Creative Director Ilenia Notarangelo + Copywriter Emilia Barbu + Set Design & UI Arianna Cristiano + Post production Sofia Buti