Boolean Set Design
A video for people about to change their lives - our live action for Boolean mixes elements of UI with the genuine experience of learning how to code from scratch.
![Boolean_vimeo](https://admin.illo.tv/storage/uploads/2020/10/02/5f773d30ef247Header.jpg)
Crafting an emotional journey for the potential Boolean user, we created a live action video that follows the challenging, and rewarding road a Booleaner must take in order to complete the transformation into a pro developer. Focusing on the community aspects, we reinforced the brand’s colour palette and highlighted both the fun and difficult key moments that accompany this 6 month process. From details like the paper plane crossing through the split-screens all the way to the 90s style GIFS or the extreme hairstyle choices, we followed the ups and downs of learning a new, engaging skill.
![Chair_boolean](https://admin.illo.tv/storage/uploads/2020/10/02/5f773d9c60801pc.jpg)
![hourglass_boolean](https://admin.illo.tv/storage/uploads/2020/10/02/5f773e9f66ce0Corsi_in_partenza.jpg)
![computer_boolean](https://admin.illo.tv/storage/uploads/2020/10/02/5f773f07de5e0pc.jpg)
![Moneyback_boolean](https://admin.illo.tv/storage/uploads/2020/10/02/5f773ec7bf7c5moneyback.jpg)
![Class_from_home_boolean](https://admin.illo.tv/storage/uploads/2020/10/02/5f7745a04af02Aula_da_Casa.jpg)
![Faq_boolean](https://admin.illo.tv/storage/uploads/2020/10/02/5f7745e29bcb0FAQ.jpg)
Credits — Creative Director Ilenia Notarangelo + Copywriter Emilia Barbu + Set Design & UI Arianna Cristiano + Post production Sofia Buti