Assa Abloy Motion Design
Smooth transitions and dynamic characters hold the key to the video we created for Assa Abloy, a company specializing in smart locks and access solutions.
The video follows the various situations students can find themselves in while living on campus, so quick, animated transitions flow from one scene to another, changing perspectives and playing with different angles. The character design holds an important place as well as we aimed for a relatable and energetic look, mixing flat primary colours with bold lines and small details that highlight the style and pinpoint the role.
Credits — Creative Direction Ilenia Notarangelo + Illustration Lead Arianna Cristiano + Illustration Anya Derevyanko + Animation Nicholas Bertini + Sound Design