Google Italia digitale

We created a series of motion design videos to support Google Italia’s leading campaign in helping small businesses grow.

googleIta_vimeo1
Finding the right markets, building the proper strategy and reaching clients can be quite a struggle for small businesses looking to make the cut. That’s why Google offers a wide range of tools and platforms that can prove very helpful, and understanding how to use them can make a big difference for entrepreneurs everywhere. We created 3 motion design videos exploring those tools & services as part of our collaboration with The Big Now agency for a larger Google Italia campaign. We had fun illustrating different situations, from flower shops to small pharmacies, mixing characters and environments with the tech giant’s iconic color palette. The Google UI mixed with shopping elements and helpful cues, making for a lively explainer. We created three videos, each focusing on a different tool created by Google for small businesses: Google Per Aziende, Google My Business and Market Finder.
googleIta_ui
Customer rating
Shopping
googleIta_plants
Plnats
googleIta_Pin
Pin
Search
Input data
googleIta_Research
Research
googleIta_Chair
Chair
Chat
googleIta_vimeo2
Managing
Ecommerce
Steps
googleIta_Deliver
Deliver
googleIta_vimeo3

Credits — Agency The Big Now + Creative Direction Ilenia Notarangelo + Illustration Lead Arianna Cristiano + Illustration Sofia Buti + Animation Lead Laurentiu Lunic + Animation David Cubitt