Elastic Stage video

For Elastic’s hero keynote in San Francisco, we designed the visuals for a huge 180° LED Volume screen — the same tech you see in big movie productions. The challenge? Turning complex ideas about AI-driven search into something immersive and exciting. Working side by side with our sister studio algo, we focused more on crafting the figurative and narrative illustration elements that anchored the story and gave the visuals an emotional hook. Gradients, optical patterns, and procedural animations gave Elastic’s identity a fresh spin — keeping their colors and cosmic vibe, but stripping away textures in favor of bold, modern shapes. The keynote played out in two chapters: first, a dialogue between the CEO’s words and our animated environments; later, the physical stage opened up into endless digital landscapes. Everything was synced with the pace of the talk, so each transition seamlessly followed the spoken message. Designing for an ultra-wide and enveloping format was a challenge, but it pushed us to rethink scale, pacing, and storytelling. In the end, it all came together in a striking reveal of Elastic’s new tagline — Search AI.