Digital markets Motion design

We created a series of motion design videos to support a leading campaign in helping small businesses grow online.

googleIta_vimeo1
Finding the right markets, building the proper strategy and reaching clients can be quite a struggle for small businesses looking to make the cut. That’s why our secret client offers a wide range of tools and platforms that can prove very helpful, and understanding how to use them can make a big difference for entrepreneurs everywhere. We created 3 motion design videos exploring those tools & services as part of a larger campaign. We had fun illustrating different situations, from flower shops to small pharmacies, mixing characters and environments with the tech giant’s iconic color palette. The UI mixes with shopping elements and helpful cues, making for a lively explainer.
googleIta_ui
Customer rating
Shopping
googleIta_plants
Plants
googleIta_Pin
Pin
Search
Input data
googleIta_Research
Research
googleIta_Chair
Chair
Chat
googleIta_vimeo2
Managing
Ecommerce
Steps
googleIta_Deliver
Deliver
googleIta_vimeo3

Credits — Creative Direction Ilenia Notarangelo + Illustration Lead Arianna Cristiano + Illustration Sofia Buti + Animation Lead Laurentiu Lunic + Animation David Cubitt