Walliance 3D videos

Our long-time client Walliance reached out to us for a new campaign, this time focusing on brand awareness and lead generation across 3 different countries: Italy, Spain and France. The real-estate investment platform aimed for an ample reach, with plenty of localisations and reformats to fit every need and cover a variety of digital outlets. Visual consistency with the Walliance colour palette was an important element in our creative process. This time around we explored a warmer, less saturated version of their usual go-to colours, to create a more neutral and inviting environment throughout the campaign. From an animation perspective, our goal was to strike a balance between abstraction and realism, as we often had to represent the economic aspect of the platform’s benefits, as well. 
Furthermore, we took inspiration from the futuristic works of Italian artist Boccioni, to imagine and build this ever growing city, where everything is possible and growth is constant, thanks to its people and their investments. The UI design was also an important part of this representation, especially as the platform had recently updated their desktop and app look – we made sure to introduce it in a simplified version in the videos, focusing on the main elements for a clean, consistent look across the entire project.