Outdoor concerts & train travels,
any better plan for this summer?
Check our fluid work for the national
railway, featuring super hi-speed trains.
WALL OF FAME
LOOKING FOR SOMETHING SIMILAR?
We approached this motion design video for the national railway company Trenitalia -together with the agency Saatchi & Saatchi Milan- to help promote a group discount for millennials who travel together to reach the many summer concerts Trenitalia sponsors all around Italy. We wanted the colours and illustration style to let you feel the summer, the sweat dried out by the breeze or the train air conditioning, the excitement of when your favorite band is about to play. The campaign runs on the gigantic screens on the stage sides right before the concerts start, as well as on digital screens on the trains and in the stations. We also developed an outdoor & print campaign, together with based on the same illustration style and adapted the video to be used on social media, including Instagram Stories.