Nextatlas Brand Video

Trend hunting for a curated future: AI technology & collective insight connect data with animation & footage inserts.

Imagining the future is one of our favorite things to do, so when Nextatlas asked us to create a video explainer in motion design, we jumped right in. Nextatlas is a data platform blending innovative AI technologies with collective insight in order to detect emerging trends.
Our job was to connect the dots with the visuals, and find a tangible way to represent these abstract concepts. That’s why we opted for a blend of animation and footage inserts, integrating previews of UI experience with our distinctive geometric flow.
We added substance to theory and played with a subtle use of grain and gradient, turning data visualization into a dynamic stream of shapes and representations. The mixed technique kept things real, with carefully chosen footage to enhance the animation.
New possibilities


Color palette
Flow draft


Behind the scenes

Mixed Technique

Wave keyframe
Behind the scenes — Wave

Credits — Creative Direction Ilenia Notarangelo + Art Direction & Illustration Cristina Pasquale + Animation David Cubitt + Copywriting Emilia Barbu + Sound Design Fabrizio Martini