Bloomberg Billionaires Tracker

How many Hamburgers can Elon Musk
buy with his $20.9B in personal wealth?
Apparently a lot. Check it out in our latest
automated video campaign, made with Algo.

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STILLS

technology

ca$h

elon r

drops of the day

HK

gains of the day

icons

TW

FB

WALL OF FAME

Luca
Luca Gonnelli

Direction & Animation

Ileno
Ilenia Notarangelo

Design

Matteo Meo Ruffinengo

Animation & Coding

Nima Farzaneh

Data Science

Erika G Sacco

Case Study

LOOKING FOR SOMETHING SIMILAR?

We developed a platform able to automatically create videos in real-time combining live data and handmade design templates. We call this “Algo”. We partnered again with Bloomberg to help them track and visualise the evolution in wealth of the world’s top 500 richest billionaires. On each day, at market closure (6:15pm NY), Algo autonomously creates a video highlighting the billionaire who gained or lost more money on that day, the relative performance of its sector and its country of origin so far, together with a recap of the other billionaires who gained or lost the most on that day.
The video is posted each day on all Bloomberg social channels (Facebook, Twitter and Instagram) where it reached more than 800K views in the first two weeks of the campaign being live (without any media buying).

Want to take advantage of this technology?