Airbnb Cycling Experiences
Gearing up for a series of animated gifs exploring travel data and colorful infographics, one pedal push at a time.
We pictured a world full of whimsical details, bold colors and tiny bikers, aiming to provide that sense of a shared experience. Bold loops in summery tones take you on a vibrant journey of data visualization insights.
Our design process started from a main, representative character to play with: using various quirky hairstyles and colorful outfits reminiscent of the international energy of the theme, we managed to include a good amount of well-crafted character animation in a tight timeframe.
The color palette stands out almost like a character in its own right: vivid with a French touch, it is consistent with Airbnb’s official color palette while also keeping up with our signature style.
Contrasting color blocks define rapidly shifting scenarios, building a jigsaw landscape that changes in rapid transitions, as the tiny bikers go from Mexico, to Paris or Japan in a heartbeat.
Credits — Creative Direction Ilenia Notarangelo + Illustration Cristina Pasquale + Animation Laurentiu Lunic & David Cubitt + Portfolio sound design Carla Gioia