Oval Brand Video
A good run for your money: live action meets motion design for better financial habits in our latest video for Oval.
We opted for a mix of live action and motion design, aiming to strike a balance between the various user scenarios and the new app UI. From gardens to office spaces, glasshouses or restaurants, we explored different shooting locations in order to build up this multilayered story. After all, there are so many ways in which we handle or spend money!
All these different angles managed to come together in one consistent story with the help of specific camera movements and editing techniques. All very much needed as we (fun fact!) shot this video in late July, in some proper Italian scorching heat ;)
Credits — Creative Direction & Direction Ilenia Notarangelo + Storyboard & Set Design Carla Gioia & Ilenia Notarangelo + Shooting Luca Gonnelli + Editing & Post Production Laurentiu Lunic