Nature.org Plastic

From global production to small particles, plastic is everywhere – and this is a problem we need to tackle right away. We teamed up with The Nature Conservancy California to create an engaging video about this complex issue, narrated by the organization’s own Alexis Jacksons, whose voice guides us through the different scales, environments and situations we explore in the video. Starting from the brand’s color palette, we added a few accent colors and played with contrasting gradients to add volume and texture to the 2D illustrations. Organic, soft shapes make out the world of characters and nature, with a subtle harmony permeating every transition, whereas the plastic world is marked by a contrasting, sharp-edged aesthetic, with bits and pieces sticking out as unwelcome guests in this narrative.
As the video covers a multitude of situations, we shuffled between micro and macro worlds, from plastic particles to global production, from marine environments to urban, disadvantaged communities whilst keeping a consistent, and distinctive style.