We created a video for The Nature Conservancy California exploring our planet’s big plastic problem through gradients and organic shapes.
As the video covers a multitude of situations, we shuffled between micro and macro worlds, from plastic particles to global production, from marine environments to urban, disadvantaged communities whilst keeping a consistent, and distinctive style.
Shaped edges and exaggerated tilts define the plastic world we designed, with bits and pieces sticking out like unwelcome guests in this narrative.
The dynamic, diverse array of characters we created for the video stands out through soft, organic shapes and colorful accents. Gradients add depth and volume to their presence, while their exaggerated figures reflect and communicate with the natural elements in the video.
Unlike the plastic world, the universe we created for the natural elements populating the video is marked by a soft harmony with organic, rounded shapes.
Credits — Creative Director Cristina Pasquale + Client Director Luca Gonnelli + Producer Daniel Ceballos + Art Director Arianna Cristiano + Illustration Leads Sofia Buti + Illustration Alessandra Marin, Anya Derevyanko + Animation Leads David Cubitt + Animation Riccardo Chiara, Fabio Orlando, Ginevra Boni, Miguel D'Errico + Sound Design Fab Martini + Portfolio Giovanna Crise