Serie A Data-Driven Videos

We’ve built an automated video engine
that generates live videos based on APIs.
Just call it Hands free animations
or Self-driving videos.

See the campaign

STILLS

yellow & red cards

Kicks from outside

with no hands

Balls Retrived

19 cross kicks

n. of tackles

football generates tons of data

Pass Efficiency

olympic stadium

sat_algo_real_pixels

WALL OF FAME

Luca
Luca Gonnelli

Art Direction, Project Mgmt
Ileno
Ilenia Notarangelo

Direction
Matteo Ruffinengo
Matteo Ruffinengo

Animation, Coding, R&D
Miriam
Miriam Palopoli

Animation
Cristina
Cristina Pasquale

Illustration

What? What is this, how does it work?

After developing the templates and setting up the cloud-based infrastructure, the video production is completely automated. The template to be produced in real-time gets selected, among the 10 different developed, in function of what set of data is more relevant to tell the story of the match. The customisation and rendering happens in the cloud and takes less than 2 minutes each time. The freshly baked videos are then uploaded to the client’s app, the official mobile app of the Italian Football League, so that they become available to the football fans. Want to see it live? Download the Serie A Tim app and wait for the next match day.

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