GROM DIGITAL SIGNAGE
2 weeks of shoot, 36 short videos done,
7 kg of gelato eaten: welcome to one of our
more colorful (& instagrammable) projects
for the best gelato company ever.
WALL OF FAME
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Grom reached us through TODO, a great interaction agency a couple of blocks away from our studio. We were really thrilled when they said that our colorful, pop and essential approach has been selected to appear in all the modular screens of the new beautiful GROM stores. This has been our first experience of digital signage, that require a completely different visual composition and storytelling rhythm than mobile internet contents. Fun note: all the shoot has been done with real gelato – a very big challenge from a technical point of view, but very needed to match GROM’s mission. The illo team ate most of it after the shoot – and we also offered some ice-creams to some passers-by! Proof available in the Backstage video.