GROM DIGITAL SIGNAGE

2 weeks of shoot, 36 short videos done,
7 kg of gelato eaten: welcome to one of our
more colorful (& instagrammable) projects
for the best gelato company ever.

Play video

STILLS

Bag_Pompelmo_Crema-01

Ghiacciolo

One

Pompelmo

Top-it-off

Loading Pistacchio

Bag

Carapina

Nocciola

Ready!

Cono

Loading Crema Di Grom

Meringa

Crema

Making Fragola

Fragola

Popsicle

Top It Off

Carapina

Pompelmo

Limone & Fragola

Cioccolato

Loading Cioccolato

WALL OF FAME

Ileno
Ilenia Notarangelo

Direction, Set Design

Luca
Luca Gonnelli

Concept, Producer

Carla-b
Carla Gioia

Set Design, Sound design

Cristina Pasquale

Set design

Matteo Ruffinengo

Editing & post production

Laurentiu Lunic

CEL animation

Ani Karamanukyan

Pre-Production

Rocio Cogno

Compositing & Post prod

LOOKING FOR SOMETHING SIMILAR?

Grom reached us through TODO, a great interaction agency a couple of blocks away from our studio. We were really thrilled when they said that our colorful, pop and essential approach has been selected to appear in all the modular screens of the new beautiful GROM stores. This has been our first experience of digital signage, that require a completely different visual composition and storytelling rhythm than mobile internet contents. Fun note: all the shoot has been done with real gelato – a very big challenge from a technical point of view, but very needed to match GROM’s mission. The illo team ate most of it after the shoot – and we also offered some ice-creams to some passers-by! Proof available in the Backstage video.