Bloomberg Olympics Medal Tracker

Every time a medal was won in Rio
a custom video was created autonoumsly
and in real-time by our Algo platform.

See the campaign

STILLS

LIVE TWEET

SPORTS CATEGORIES

SPORTS CATEGORIES

SPORTS CATEGORIES

SPORTS CATEGORIES

Medal tracker

MEDALS & COLORS

Designers that love Excel

MINIMALISTIC FLAGS

OlympicsRanking-11

OlympicsTwitter-19

WALL OF FAME

Luca
Luca Gonnelli

Direction & Animation

Ileno
Ilenia Notarangelo

Direction & Design

Matteo Ruffinengo
Matteo Ruffinengo

Coding

Cristina
Cristina Pasquale

Design

Miriam
Miriam Palopoli

Flags hero

Arianna
Arianna Cristiano

Flags hero

WAIT, HOW DOES BLOOMBERG DATA-DRIVEN VIDEOS WORK?

We developed a platform able to automatically render videos in real time combining live data and handmade design templates. We call this “Algo”. This time we partnered with Bloomberg and built for them a video medal tracker for the Olympic Games in Rio 2016. Every time a medal was won, we pull the fresh data about the sport discipline, the medalists and the countries’ global ranking. The custom video template then gets personalised, picking for each sport the appropriate illustration (among around 40 possibilities) and color palette (one for each of the +200 countries). Then the video gets rendered in the cloud in a couple of minutes, and becomes available into the Bloomberg infrastructure for publishing.
Want to take advantage of this technology?